You don't have to go viral. You just have to be found.

You did not start your business to become an influencer.

Becoming one is a full-time job. Running your company is already a full-time job. You cannot do both, no matter what the internet told you.

Here is the good news. Being a local contractor, you do not need a following. You need to be findable by the homeowners who live near you, and to look alive when they come looking.

This short playbook shows you exactly how. Two or three posts a week, real work and real customers, written so Google knows what you do and where you do it. That is the whole strategy, and it works better than a viral video ever will.

What's inside:

• Why you should stop chasing views and start chasing being found

• The three jobs social media actually does for a local business

• What the viral "experts" leave out of their own instructions

• The two-to-three-post-a-week cadence, and why it beats posting daily

• What to post, and the one sentence every post should contain

• Why videos matter more than ever now, and how to make yours count

• How long it really takes before the calls start coming

• The truth about business cards and paper

• And the follower count that did not matter